Our New Heroes and Heroines – Socially Conscious Business

When we think of business, the motto typically has been, “a deal is good if it is best for me.” Today, social entrepreneurs inspire us with a new motto, “A deal is good when it is good for all concerned.” Moreover, most business gurus have not used words like “joy” and “generosity” to talk about the bottom line, nor do we typically think of business creating a sustainable global economy. Yet, for increasingly more entrepreneurs, that is just what is happening. For many, these are our new heroes and heroines.Our New Heroes and HeroinesThe dictionary defines “hero” as “a person noted for feats of courage or purpose, especially one who has risked or sacrificed his life.” A new kind of hero is emerging. They are not famous politicians or soldiers, yet they have improved the lives of millions of people and made the world more secure.Their weaponry is not of guns and war, but of creative ideas, dogged determination, and a deep belief in their power to change the world. These “social entrepreneurs” are bringing life-changing tools and resources to people desperate for solutions. They are the many businesses that are becoming more socially conscious.

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